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Flos in New York
The first flagship store of the Italian company in the US: six big windows in SoHo. A space fo 400 m2 at the corner of Greene and West Houston, created by the designer Fabio Calvi as a theater to offer the American market a complete range of collections, displaying the excellent design and lighting prowess that has made Flos famous all over the world. The stage visually coincides with the shop windows and hosts a series of large flat displays, while the wall fixture behind it (with clean lines for balanced use of space) becomes a natural backdrop, easily transformed with mobile elements that make use of special LED lighting. The flagship store offers a selection of the most prestigious Flos lamps, retracing the technical and aesthetic evolution of the company, from the 1960s to the present. www.flos.com.