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Delta: the difference between Angels and Demons. A film, a spot
The Lancia Delta, in the version with the new 1.8 Di TurboJet 200 hp motor, has been ‘cast’ for a film thriller produced by Columbia Pictures and distributed by Sony Pictures, Angels & Demons, based on the bestseller by Dan Brown and directed by Ron Howard with Tom Hanks as Professor Langdon. This important ‘product placement’ was handled by the Armosia agency, and Lancia celebrates the event with an original communications campaign, with the slogan One Angel, 200 Demon. Created by the Armando Testa agency, the spot and print campaign combine one of the most emblematic shots of the thriller with a dual image of the new Delta, revealing its dual soul: angelic, but with 200 demons under the hood.